An audience may be drawn in and kept through the use of content marketing, which is the process of creating and distributing relevant content. Learning knowledge, creating recognition of the brand, and boosting sales are the objectives.
Content marketing can include:
- Articles
- Videos
- Podcasts
- Social media posts
- Emails
- Long-form text, such as blog posts, white papers, and case studies
Here are some tips for content marketing:
- Know your customers
- Figure out what information they need
- Decide how to deliver that information
- Establish key performance indicators (KPIs) for success
- Create good content
- Set a schedule
- Set a budget
- Analyze and measure results
